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Research article

First published 2019-9

Marketing in the Sharing Economy

Giana M. Eckhardt, Mark B. Houston, Baojun Jiang [...]

Journal of Marketing

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Research article

First published 2003-4

Marketing to Win Market Share — The Role of Doctor Sentiment and Benchmarking

Andrée Bates, Edwin Bailey

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2022-7

Examining Why and When Market Share Drives Firm Profit

Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego

Journal of Marketing

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Research article

First published 2013-9

Reexamining the Market Share–Customer Satisfaction Relationship

Lopo L. Rego, Neil A. Morgan, Claes Fornell

Journal of Marketing

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Research article

First published 2005-04

Micro-Level Product-Market Dynamics: Shared Knowledge and Its Relationship to Market Development

José Antonio Rosa, Jelena Spanjol

Journal of the Academy of Marketing Science

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Research article

First published 2018-12

Redefining the market: A treatise on exchange and shared understanding

Robert F. Lusch, Jameson K. M. Watts

Marketing Theory

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Research article

First published 2010-8

Market Share is Correlated with Word-of-Mouth Volume

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

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Research article

First published 2017-2

The effect of advertising on market share instability in the hotel industry

Chiang-Ming Chen, Yu-Chen Lin, Ho-Wen Yang

Tourism Economics

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Research article

First published 2022-9

A Social Marketing Framework for the Sharing Economy

Amarjeet Singh

Social Marketing Quarterly

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Research article

First published 2018-3

Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

David Bendig, Daniel Willmann, Steffen Strese [...]

Journal of Marketing

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