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Research article

First published 2018-12

Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class

Steven Chen, Ray Benedicktus, Yuna Kim [...]

Journal of Marketing Education

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Research article

First published 2018-05

Economic Inefficiencies of Cost-based Electricity Market Designs

Francisco D. Munoz, Sonja Wogrin, Shmuel S. Oren [...]

The Energy Journal

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Research article

First published 2023-9

Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Felipe M. Affonso, Chris Janiszewski

Journal of Marketing

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Research article

First published 2019-06

Strategic Behaviour in a Capacity Market? The New Irish Electricity Market Design

Juha Teirilä, Robert A. Ritz

The Energy Journal

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Research article

First published 2008-12

Electricity Wholesale Markets: Designs Now and in a Low-carbon Future

Richard Green

The Energy Journal

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Research article

First published 2019-03

To Adapt or Design: An Emerging Market Dilemma for Automakers

Sreelata Jonnalagedda, Haritha Saranga

Production and Operations Management

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Research article

First published 1997-01

An Institutional Design for an Electricity Contract Market with Central Dispatch

Hung-po Chao, Stephen Peck

The Energy Journal

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Research article

First published 2023-4

Educating Marketing Students to Understand Designers’ Thought-Worlds

Janneke Blijlevens

Journal of Marketing Education

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Research article

First published 2016-12

Luxury Firms in China: The Role of Design and Marketing Capabilities

Marco Bettiol, Maria Chiarvesio, Eleonora Di Maria [...]

Global Business Review

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Research article

First published 2020-2

Assessment of electricity distribution business model and market design alternatives: Evidence for policy design

Guillermo Ivan Pereira, Patrícia Pereira da Silva, Deborah Soule

Energy & Environment

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