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Articles (18)

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1-10 of 18 results for Loyalty Proneness

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Select article: Two Tales of One City: Fantasy Proneness,Authenticity,and Loyalty of On-Screen Tourism Destinations

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Research article

First published 2021-11

Two Tales of One City: Fantasy Proneness,Authenticity,and Loyalty of On-Screen Tourism Destinations

ShiNa Li, Wen (Stella) Tian, Christine Lundberg [...]

Journal of Travel Research

Select article: Win or Lose,Take Me Out to the Ball Game! An Empirical Investigation of Loyalty Proneness among College Students

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Research article

First published 2000-12

Win or Lose,Take Me Out to the Ball Game! An Empirical Investigation of Loyalty Proneness among College Students

Richard J. Sebastian, Dennis N. Bristow

Sport Marketing Quarterly

Select article: Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

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Research article

First published 2010-8

Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

Xiang Li

Journal of Travel Research

Select article: Buying Brands at Both Regular Price and on Promotion over Time

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Research article

First published 2017-11

Buying Brands at Both Regular Price and on Promotion over Time

John Scriven, Maria Clemente, John Dawes [...]

Australasian Marketing Journal

Select article: The roles of demographics,purchase histories,and shopper decision-making styles in predicting consumer catalog loyalty

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Research article

First published 1993-8

The roles of demographics,purchase histories,and shopper decision-making styles in predicting consumer catalog loyalty

William J. McDonald

Journal of Interactive Marketing

Select article: The Development of Brand Loyalty

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Research article

First published 1964-8

The Development of Brand Loyalty

W. T. Tucker

Journal of Marketing Research

Select article: Consumer Evaluation of Brand Extensions: Good to Service and Service to Good

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Research article

First published 2013-4

Consumer Evaluation of Brand Extensions: Good to Service and Service to Good

Jayasankar Ramanathan

Vikalpa: The Journal for Decision Makers

Select article: Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

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Research article

First published 2015-5

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

Clay M. Voorhees, Ryan C. White, Michael McCall [...]

Cornell Hospitality Quarterly

Select article: Correlates of Buying Behavior for Grocery Products

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Research article

First published 1967-10

Correlates of Buying Behavior for Grocery Products

Ronald E. Frank

Journal of Marketing

Select article: Group Morality and Intergroup Relations: Cross-Cultural and Experimental Evidence

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Research article

First published 2006-11

Group Morality and Intergroup Relations: Cross-Cultural and Experimental Evidence

Taya R. Cohen, R. Matthew Montoya, Chester A. Insko

Personality and Social Psychology Bulletin

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