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1-5 of 5 results for Lifetime value (LTV)

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Select article: Customer lifetime valuation to support marketing decision making

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Research article

First published 1989-11

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer

Journal of Interactive Marketing

Select article: Customer lifetime valuation to support marketing decision making

Retricted access

Research article

First published 1997-8

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer

Journal of Interactive Marketing

Select article: 2008 DMEF Customer Lifetime Value Modeling (Task 2)

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Research article

First published 2009-8

2008 DMEF Customer Lifetime Value Modeling (Task 2)

Zainab Jamal, Alex Zhang

Journal of Interactive Marketing

Select article: Analytical challenges in customer acquisition

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Research article

First published 1997-2

Analytical challenges in customer acquisition

Behram J. Hansotia, Paul Wang

Journal of Interactive Marketing

Select article: A Conceptual Framework for Evaluating Marketing Relationships in Professional Sport Franchises

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Research article

First published 1997-6

A Conceptual Framework for Evaluating Marketing Relationships in Professional Sport Franchises

Mark A. McDonald, George R. Milne

Sport Marketing Quarterly

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