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1-5 of 5 results for Leadership d'opinion

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Research article

First published 2004-12

L'auto-évaluation du leadership d'opinion en marketing: nouvelles investigations psychométriques

Éric Vernette, Jean-Luc Giannelloni

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1994-12

Héla Ben Miled, Pierre Le Louarn

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-3

Cindy Lombart, Blandine Labbé-Pinlon

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2012-3

Laurent Bertrandias, Éric Vernette

Recherche et Applications en Marketing (French Edition)

Free access

Research article

First published 1969-1

J.A.N. Mulder

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