Sage Journals: Discover world-class research

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Research article

First published 2010-11

Keyword auction protocol for dynamically adjusting the number of advertisements

Yuko Sakurai, Atsushi Iwasaki, Makoto Yokoo

Web Intelligence

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Research article

First published 2012-6

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier

Journal of Marketing Research

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Research article

First published 2009-7

Auctioning Keywords in Online Search

Jianqing Chen, De Liu, Andrew B. Whinston

Journal of Marketing

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Research article

First published 2012-8

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal of Interactive Marketing

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Research article

First published 2014-8

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Kinshuk Jerath, Liye Ma, Young-Hoon Park

Journal of Marketing Research

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Research article

First published 2014-11

Toward an integrated framework for automated development and optimization of online advertising campaigns

Stamatina Thomaidou, Kyriakos Liakopoulos, Michalis Vazirgiannis

Intelligent Data Analysis: An International Journal

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Research article

First published 2026-3

Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

Jia Liu, Shawndra Hill, David Rothschild

Journal of Marketing

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Research article

First published 2026

Sequential Sponsored-Products and Off-Amazon Advertising Optimization for Etailers

Yina Ning, Yangyang Xie, Houmin Yan

Production and Operations Management

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Other

First published 2011-4

Google ads and the blindspot debate

Micky Lee

Media,Culture & Society

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Research article

First published 2014-11

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Sebastian Klapdor, Eva M. Anderl, Florian von Wangenheim [...]

Journal of Interactive Marketing

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