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Case report

First published 2024

Managing Key Accounts—Prizmax Pakistan Limited

Muhammad Luqman Awan, Usama Maalik, Omer Naseer

Asian Journal of Management Cases

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Research article

First published 2009-4

Myth,Reality and Requirements in Pharmaceutical Key Account Management

Brian D Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2010-1

Integrating Medical Science Liaisons into Key Account Management

Debra Kientop

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2010-1

Key Account Management in the Managed Markets: Visibility and Collaboration for Greater Effectiveness

Mark Fleischer

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2002-4

A Configurational Perspective on Key Account Management

Christian Homburg, John P. Workman, Ove Jensen

Journal of Marketing

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Research article

First published 2003-1

Intraorganizational Determinants of Key Account Management Effectiveness

John P. Workman, Christian Homburg, Ove Jensen

Journal of the Academy of Marketing Science

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Case report

First published 2024

Key Account Management as a Differentiator in Trade-offs: The Case of Universal Heater Industries

Manoj Gour Chintaluri, Sujit Kumar Patra, Santanu Mandal

Asian Journal of Management Cases

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Research article

First published 2012-5

Tracing and accounting for key events in management education in the UK

Allan P O Williams

Management & Organizational History

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Research article

First published 2005-7

Key Account Management: Creating Added Value in European Hospitals

Yves De Backer, Christophe Van der Linden

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2007-05

Managing Key Business-to-Business Relationships

Lynette J. Ryals, Andrew S. Humphries

Journal of Service Research

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