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Research article

First published 2023-5

Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Cameron Shackell

Science,Technology,& Human Values

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Research article

First published 2010-4

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Eric T. Anderson, Nathan M. Fong, Duncan I. Simester [...]

Journal of Marketing Research

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Research article

First published 2000-8

Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels

Florian Zettelmeyer

Journal of Marketing Research

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Research article

First published 2003-12

Executive Insights: Use of the Internet in International Marketing: A Case Study of Small Computer Software Firms

Øystein Moen, Iver Endresen, Morten Gavlen

Journal of International Marketing

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Research article

First published 2010-10

Estimating the Value of Internet Marketing in the Us Pharmaceutical Industry

Thani Jambulingam, Rajneesh Sharma

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-8

The Impact of Online and Offline Information Sources on Automobile Choice Behavior

Gauri Kulkarni, Brian T. Ratchford, P.K. Kannan

Journal of Interactive Marketing

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Research article

First published 2013-8

The Internet and Seasonality: A Theoretical and Empirical Analysis of Vertically Differentiated Accommodation Structures

Federico Boffa, Marianna Succurro

Tourism Economics

Open access

Research article

First published 2025-8

Cross-Country Comparison of Bans on Internet Tobacco Advertising,and Search Interest in Vaping Products

Majed Ramadan, Rawiah A Alsiary, Doaa A. Aboalola [...]

Tobacco Use Insights

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Research article

First published 2016-5

Geopolitics of search: Google versus China?

ShinJoung Yeo

Media,Culture & Society

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Research article

First published 2013-11

Leveraging Open Innovation Using Intermediary Networks

Corey Billington, Rhoda Davidson

Production and Operations Management

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