Search results: Sage Journals

Open accessResearch articleFirst published October, 2024

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Restricted accessResearch articleFirst published September, 2022

Rongrong Hu, Yiping Yu

Journal of Computational Methods in Sciences and Engineering

Open accessResearch articleFirst published June, 2026

Can Sun, Yonghua Ji, Radha Mookerjee

Production and Operations Management

Restricted accessResearch articleFirst published April, 2002

Inge Geyskens, Katrijn Gielens, Marnik G. Dekimpe

Journal of Marketing

Restricted accessResearch articleFirst published August, 1998

Daniel j. Connolly, Michael D. Olsen, Richard G. Moore

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published January, 2014

Lu Hsiao, Ying‐Ju Chen

Production and Operations Management

Restricted accessResearch articleFirst published August, 2008

Martin Boehm

Journal of Interactive Marketing

Restricted accessResearch articleFirst published August, 2000

Florian Zettelmeyer

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2003

Thomas Jensen, Jeremy Kees, Scot Burton [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published May, 2007

Ruud T. Frambach, Henk C.A. Roest, Trichy V. Krishnan

Journal of Interactive Marketing