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Articles (388)

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1-10 of 388 results for International advertising

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Select article: Airlines: Standardize Your International Advertising!

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Research article

First published 2023-5

Airlines: Standardize Your International Advertising!

Jean-Marc Décaudin, Denis Lacoste

Journal of Travel Research

Select article: Advertising's Internal Audience

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Research article

First published 1998-1

Advertising's Internal Audience

Mary C. Gilly, Mary Wolfinbarger

Journal of Marketing

Select article: The Danger of “Local” International Advertising

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Research article

First published 1967-1

The Danger of “Local” International Advertising

Arthur C. Fatt

Journal of Marketing

Select article: Attitudes toward Culture and Approach to International Advertising

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Note

First published 1970-7

Attitudes toward Culture and Approach to International Advertising

James H. Donnelly

Journal of Marketing

Select article: International Virtual Collaboration in Advertising Courses: Building International and Intercultural Skills From Home

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Research article

First published 2020-11

International Virtual Collaboration in Advertising Courses: Building International and Intercultural Skills From Home

Juan Mundel

Journal of Advertising Education

Select article: International Advertising Standardization: What do the Multinationals Actually Standardize?

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Research article

First published 1994-12

International Advertising Standardization: What do the Multinationals Actually Standardize?

Greg Harris

Journal of International Marketing

Select article: An Exploratory Study of Successful Advertising Internships: A Survey Based on Paired Data of Interns and Employers

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Research article

First published 2015-5

An Exploratory Study of Successful Advertising Internships: A Survey Based on Paired Data of Interns and Employers

Seung-Chul Yoo, Pamela Morris

Journal of Advertising Education

Select article: Exploring Culture's Influence on Standardization Dynamics of Creative Strategy and Execution in International Advertising

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Other

First published 2005-12

Exploring Culture's Influence on Standardization Dynamics of Creative Strategy and Execution in International Advertising

Ran Wei, Jing Jiang

Journalism & Mass Communication Quarterly

Select article: Being International,Local and Chinese: Advertisements on the Hong Kong Mass Transit Railway

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Other

First published 2003-06

Being International,Local and Chinese: Advertisements on the Hong Kong Mass Transit Railway

Graham Lock

Visual Communication

Select article: Coordinating International Advertising

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Research article

First published 1978-1

Coordinating International Advertising

Dean M. Peebles, John K. Ryans, Ivan R. Vernon

Journal of Marketing

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