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1-10 of 25 results for Indian customers’ attitude

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Select article: Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting

Retricted access

Research article

First published 2018-4

Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting

Reeti Agarwal

Global Business Review

Select article: Customers’ Attitude Towards Vegan Products Consumption and Its Impact on Purchase Intension: An Indian Perspective

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Research article

First published 2026-2

Customers’ Attitude Towards Vegan Products Consumption and Its Impact on Purchase Intension: An Indian Perspective

Reena Malik, Tanvi Jindal

Vision: The Journal of Business Perspective

Select article: Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

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Research article

First published 2025-12

Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

Kajul Bharti, Richa Agarwal, Akshay Kumar Satsangi

Jindal Management Journal

Select article: Dowry Death: Implications of Law

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Research article

First published 1998-4

Dowry Death: Implications of Law

K S Latha, R Narendra

Medicine,Science and the Law

Select article: Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention

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Research article

First published 2022

Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention

Kavita Kamboj, Nawal Kishor

FIIB Business Review

Select article: Indian Ecological Consumer Market Profile

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Research article

First published 2011-10

Indian Ecological Consumer Market Profile

Devinder Pal Singh

Global Business Review

Select article: Service Quality: Insights from the Indian Banking Scenario

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Research article

First published 2008-6

Service Quality: Insights from the Indian Banking Scenario

Koushiki Choudhury

Australasian Marketing Journal

Select article: The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

Select article: The Role of Machine Learning in Digital Marketing

Open access

Research article

First published 2021-10

The Role of Machine Learning in Digital Marketing

Mithun S. Ullal, Iqbal Thonse Hawaldar, Rashmi Soni [...]

Sage Open

Select article: Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots

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Research article

First published 2018-7

Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots

Jay Trivedi

Journal of Creative Communications

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