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Articles (8)

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1-8 of 8 results for Indian car buyers

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Select article: Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

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Research article

First published 2019-12

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Rekha , Pooja Jain

FIIB Business Review

Select article: Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB

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Research article

First published 2017-12

Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB

Rekha Dahiya, Gayatri

Vision: The Journal of Business Perspective

Select article: Decision-Making: A Study of Intending Indian Car Buyer'S Consideration Set in the Small Car Market (Segment B)

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Research article

First published 2005-10

Decision-Making: A Study of Intending Indian Car Buyer'S Consideration Set in the Small Car Market (Segment B)

Vikas Mehra

Vision: The Journal of Business Perspective

Select article: Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude

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Research article

First published 2017-12

Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude

Rekha, Aparna Mishra, Ajay Kr. Chauhan

Paradigm: A Management Research Journal

Select article: Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars

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Research article

First published 2018-6

Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars

Balakrishnan Menon

Vision: The Journal of Business Perspective

Select article: A Study on Consumer Behaviour of Passenger Car Segments through Logistic egression Modelling

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Research article

First published 2017-6

A Study on Consumer Behaviour of Passenger Car Segments through Logistic egression Modelling

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

Select article: Customer’s Dilemma: Lease or Buy?

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Case report

First published 2023

Customer’s Dilemma: Lease or Buy?

Narender Miryala, A Sai Kiran, Sandeep Jella

Asian Journal of Management Cases

Select article: Marketing Mix Elements Influencing Brand Equity and Brand Choice

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Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

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