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1-10 of 168 results for Indian advertisements

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Select article: Indian Consumer Kaun Hai ? The Class-Based Grammar of Indian Advertising

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Review article

First published 2012-9

Indian Consumer Kaun Hai ? The Class-Based Grammar of Indian Advertising

Julien Cayla, Mark Elson

Journal of Macromarketing

Select article: Advertising in India: The Journey So Far and Road Ahead

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Research article

First published 2021-6

Advertising in India: The Journey So Far and Road Ahead

Prateek Maheshwari

FIIB Business Review

Select article: Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

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Research article

First published 2020-12

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

Select article: Counter-Stereotype Portrayals: Exploring Factors Affecting Young Men’s Perception Towards Contemporary Indian Advertising

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Research article

First published 2025-1

Counter-Stereotype Portrayals: Exploring Factors Affecting Young Men’s Perception Towards Contemporary Indian Advertising

Priya Shaw

Media Watch

Select article: Mapping Audience Perception Towards Counter-stereotype Gender Roles Portrayal in Contemporary Indian Advertising

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Research article

First published 2025

Mapping Audience Perception Towards Counter-stereotype Gender Roles Portrayal in Contemporary Indian Advertising

Priya Shaw, Manukonda Rabindranath

Journal of Creative Communications

Select article: Cultural values depicted in Indian television advertising

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Research article

First published 1991-12

Cultural values depicted in Indian television advertising

Sivaram Srikandath

International Communication Gazette

Select article: Surrogate Advertising in India

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Other

First published 2011-8

Surrogate Advertising in India

Sangeeta Dodrajka

Management and Labour Studies

Select article: Gender Contamination in Indian Automobile Advertisements

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Research article

First published 2017-12

Gender Contamination in Indian Automobile Advertisements

Namrata Sandhu, Dilpreet Singh

Paradigm: A Management Research Journal

Select article: Maternal Attitude towards TV Advertising in India

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Research article

First published 2014-5

Maternal Attitude towards TV Advertising in India

Raghbir Singh, Pavleen Kaur

Management and Labour Studies

Select article: Women In Indian Advertising: A Study Of Consumer Liking For Different Role Portrayals

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Research article

First published 2004-7

Women In Indian Advertising: A Study Of Consumer Liking For Different Role Portrayals

Raghbir Singh, Prima Bhullar

Paradigm: A Management Research Journal

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