Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-10

A structural analysis of destination brand equity in mountainous tourism destination in northern India

Vikrant Kaushal, Suman Sharma, G Mahender Reddy

Tourism and Hospitality Research

Retricted access

Research article

First published 2018-6

Employer Branding in the Indian Armed Forces Context: A Comparative Study of Potential Defence Applicants and Defence Employees

Rajwinder Kaur, Sameer S. Pingle

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2020-1

Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands

Sangeeta Devanathan

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2024-3

Understanding Indian Millennials' Awareness Towards Brand Personality of Apparel Brands

Simran Sikka, Jitender Kumar

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Retricted access

Research article

First published 2017

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2004-7

Building Brand Relationships Through Value for Money- An Indian Perspective

B.S. Mann, Raghbir Singh

Metamorphosis: A Journal of Management Research

Retricted access

Research article

First published 2020-8

Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market

Rajesh Sharma

Management and Labour Studies

Retricted access

Research article

First published 2012-5

Importance of ‘brand loyalty,brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry

Sanjeev Kumar Panchal, Bilal Mustafa Khan, S Ramesh

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2019-6

CSR,Trust,Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Rajesh Sharma, Vranda Jain

Metamorphosis: A Journal of Management Research

Retricted access

Research article

First published 2017-6

How CSR Affects Brand Equity of Indian Firms?

Anupam Singh, Priyanka Verma

Global Business Review

Search results