You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (16)

Journals (0)

1-10 of 16 results for India and entertainment marketing

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era

Retricted access

Research article

First published 2017-6

Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era

Varisha Rehman

Global Business Review

Select article: India and Its Television: Ownership,Democracy,and the Media Business

Retricted access

Research article

First published 2015-5

India and Its Television: Ownership,Democracy,and the Media Business

Nalin Mehta

Emerging Economy Studies

Select article: Mobile Gaming

Retricted access

Research article

First published 2010-7

Mobile Gaming

Anju Grover Chaudhary

Journal of Creative Communications

Select article: Hedonic Motivation and Ducoffe’s Web Advertising Model in Estimating Consumer Purchase Intention

Retricted access

Research article

First published 2023

Hedonic Motivation and Ducoffe’s Web Advertising Model in Estimating Consumer Purchase Intention

Nagarajan Shanmugavel

Global Business Review

Select article: FNI: In Search of Relevance for an Irrelevant Product

Retricted access

Research article

First published 2019-8

FNI: In Search of Relevance for an Irrelevant Product

Harsh V. Verma, Ekta Duggal

South Asian Journal of Business and Management Cases

Select article: Educational Gaming

Retricted access

Research article

First published 2010-11

Educational Gaming

Anju Grover Chaudhary

Journal of Creative Communications

Select article: Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

Retricted access

Research article

First published 2016-2

Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

Prashant Mishra, Madhupa Bakshi, Ramendra Singh

Australasian Marketing Journal

Select article: The mobile internet in the wild and every day: Digital leisure in the slums of urban India

Retricted access

Research article

First published 2016-11

The mobile internet in the wild and every day: Digital leisure in the slums of urban India

Nimmi Rangaswamy, Payal Arora

International Journal of Cultural Studies

Select article: Regulating Competition in ICT Value Networks

Retricted access

Research article

First published 2012-8

Regulating Competition in ICT Value Networks

Rohit Prasad, Shishir Srivastava

Review of Market Integration

Select article: Exploring Factors That Drive Adoption of Various Categories of M-commerce: An Emerging Market Study

Retricted access

Research article

First published 2020-4

Exploring Factors That Drive Adoption of Various Categories of M-commerce: An Emerging Market Study

Shweta Pandey, Deepak Chawla

Global Business Review

1
2
10 / page

Article type

Publication date

Subjects

Access