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Retricted access

Research article

First published 2025-8

Is In-Game Purchase a Guilty Pleasure? Negative Beliefs and Treatment

Mei Li, Hong Guo, Gyusuk Lee [...]

Production and Operations Management

Retricted access

Research article

First published 2019-12

Gaming-value and culture-value: Understanding how players account for video game purchases

Mark R Johnson, Yinyi Luo

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2025-1

Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions

An-Di Gong, Yi-Ting Huang, Keren Liu [...]

Mobile Media & Communication

Open access

Research article

First published 2026-1

Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

Shehla Naureen, Shazia Faiz

Sage Open

Retricted access

Research article

First published 2019-2

Long-Term Effects of In-Game Purchases and Event Game Mechanics on Young Mobile Social Game Players in Japan

Akiko Shibuya, Mizuha Teramoto, Akiyo Shoun [...]

Simulation & Gaming

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Research article

First published 2022-12

Having skin in the game: How players purchase representation in games

Alia Reza, Sabrina Chu, Adanna Nedd [...]

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2021-8

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory,Attitude,and Purchase Intention

Tathagata Ghosh, S. Sreejesh, Yogesh K. Dwivedi

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-09

An empirical study of play duration and in‐app purchase behavior in mobile games

Yifan Jiao, Christopher S. Tang, Jingqi Wang

Production and Operations Management

Retricted access

Research article

First published 2020-12

Using User Experience Scales to Predict Video Game Play and Purchasing Intent

William J. Shelstad, Ameer A. Hosein, Joseph R. Keebler [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 1983-11

Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing

Scott A. Neslin, Leonard Greenhalgh

Journal of Marketing Research

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