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Articles (147)

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1-10 of 147 results for Immersive Marketing

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Select article: Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education

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Research article

First published 2025-12

Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education

Purvi Shah, Nandini Ajit Gadekar, Steven S. Taylor

Journal of Marketing Education

Select article: Immersive Technology as a Social Marketing Tool: Exploring the Impact of 360-Video & Virtual Reality on Intent to Help and Attitudes Toward the Homeless

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Research article

First published 2023-3

Immersive Technology as a Social Marketing Tool: Exploring the Impact of 360-Video & Virtual Reality on Intent to Help and Attitudes Toward the Homeless

Casey Frechette, Stephen Diasio, Michael Luckett [...]

Social Marketing Quarterly

Select article: Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework

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Research article

First published 2022-8

Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework

Satyam, Rajesh K. Aithal

Journal of Marketing Education

Select article: Book Review: Marketing 6.0: The Future is Immersive

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Book review

First published 2024

Book Review: Marketing 6.0: The Future is Immersive

Nurhafihz Noor

Journal of General Management

Select article: Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

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Research article

First published 2025-12

Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

Zeyang Li, Lei Jia

Communication & Sport

Select article: Book Review: Ethnography for marketers: a guide to consumer immersion

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Book review

First published 2007-11

Book Review: Ethnography for marketers: a guide to consumer immersion

Alan Wilson

International Journal of Market Research

Select article: Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

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Research article

First published 2025-5-11

Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

Sridevi Gopakumar, Madhava Priya Dananjayan

Journal of Information Technology Teaching Cases

Select article: The Convergence of the Metaverse,Artificial Intelligence,and Marketing

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Research article

First published 2025-11

The Convergence of the Metaverse,Artificial Intelligence,and Marketing

Muhammad Junaid

Human Systems Management

Select article: The experience economy of TV promotion at San Diego Comic-Con

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Research article

First published 2021-1

The experience economy of TV promotion at San Diego Comic-Con

Melanie E.S. Kohnen

International Journal of Cultural Studies

Select article: Designing a Customer Experience Management Course

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Research article

First published 2020-8

Designing a Customer Experience Management Course

Richard R. Klink, Jason Q. Zhang, Gerard A. Athaide

Journal of Marketing Education

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