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1-4 of 4 results for Hotel brand extension

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Select article: The effect of multiple hotel brand extensions

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Research article

First published 2015-1

The effect of multiple hotel brand extensions

Patcharaporn Mahasuweerachai, Hailin Qu

Tourism and Hospitality Research

Select article: Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

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Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

Select article: The Outrigger Hotels and Resorts Brand Portfolio and Brand Extension

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Research article

First published 2024-12

The Outrigger Hotels and Resorts Brand Portfolio and Brand Extension

Ingrid Lin, Chassidy Sakamoto

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

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Research article

First published 1999-07

Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

Paul D. Rompf

Journal of Vacation Marketing

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