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Articles (206)

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1-10 of 206 results for Hotel Brands

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Select article: Hotel brand personality and brand quality

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Differentiating with brand personality in economy hotel segment

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Research article

First published 2014-10

Differentiating with brand personality in economy hotel segment

Xiangping Li, Chih-Lun (Alan) Yen, Muzaffer Uysal

Journal of Vacation Marketing

Select article: The effect of multiple hotel brand extensions

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Research article

First published 2015-1

The effect of multiple hotel brand extensions

Patcharaporn Mahasuweerachai, Hailin Qu

Tourism and Hospitality Research

Select article: Hotel Brand Strategy

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Research article

First published 2010-2

Hotel Brand Strategy

John W. O'Neill, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Mapping Tourists’ Evaluations of a Hotel: An Analysis of Branded Versus Non-Branded Hotels

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Research article

First published 2025-8

Mapping Tourists’ Evaluations of a Hotel: An Analysis of Branded Versus Non-Branded Hotels

Kwanglim Seo, Lenna Shulga

Cornell Hospitality Quarterly

Select article: Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China

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Research article

First published 2015-11

Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China

Ceridwyn King, Kevin Kam Fung So

Journal of Hospitality & Tourism Research

Select article: How to develop a strong hotel branding strategy with a weak branding budget

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Other

First published 1995-10

How to develop a strong hotel branding strategy with a weak branding budget

Hugh Taylor

Journal of Vacation Marketing

Select article: The Role of Brand Affiliation in Hotel Market Value

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Research article

First published 2006-08

The Role of Brand Affiliation in Hotel Market Value

John W. O’Neill, Qu Xiao

Cornell Hospitality Quarterly

Select article: Making hotel brands work in a competitive environment

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Research article

First published 2004-07

Making hotel brands work in a competitive environment

Liping A. Cai, J. S. Perry Hobson

Journal of Vacation Marketing

Select article: Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

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Other

First published 2011-10

Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

Ann Suwaree Ashton, Noel Scott

Journal of Vacation Marketing

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