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Research article

First published 2004

Demand-Responsive Pricing Method for the Product Line of Taiwan High-Speed Rail

Chi-Kang Lee, Tsung-Hsien Tsai

Transportation Research Record: Journal of the Transportation Research Board

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Product review

First published 2004-1

Product Review: The High Price of Materialism

Richard A. Easterlin

Contemporary Sociology: A Journal of Reviews

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Research article

First published 2019-06

Scrap or Sell: The Decision on Production Yield Loss

Rong Li, Yu Xia, Xiaohang Yue

Production and Operations Management

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Research article

First published 2005-06

Investment in Facility Changeover Flexibility for Early Entry into High‐Tech Markets

Cheryl Gaimon, Alysse Morton

Production and Operations Management

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Research article

First published 2019-8

App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously

Huan Liu, Lara Lobschat, Peter C. Verhoef [...]

Journal of Interactive Marketing

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Research article

First published 2025-12

The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store

Ramkumar Janakiraman, Harsha Kamatham, Rishika Rishika [...]

Journal of Marketing Research

Open access

Research article

First published 2022-12

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

Saerom Lee, Karen Page Winterich

Journal of Marketing Research

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Research article

First published 2007-03

Preference reversals resulting from a market value heuristic

Jason Boothe, Janet A. Schwartz, Gretchen B. Chapman

Marketing Theory

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Research article

First published 2018-2

Do Colors Change Realities in Online Shopping?

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang [...]

Journal of Interactive Marketing

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Research article

First published 2021-02

Effects of Cost‐Information Transparency on Intertemporal Price Discrimination

Baojun Jiang, K. Sudhir, Tianxin Zou

Production and Operations Management

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