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Research article

First published 2000-12

The Use of Websites in Medical Markets

Keith Pollard

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2011-11

Young adults and US healthcare reform: views and marketing strategy

Kristina Lindsey, Deborah Spake, Mathew Joseph

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Book review

First published 1998-12

Book Review: The New Rules of Healthcare Marketing: 23 Strategies for Success

Asma Razzaq

Healthcare Management Forum

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Research article

First published 2007-9

The Community's Internal Market-Based Competence to Regulate Healthcare: Scope,Strategies and Consequences

Gareth Davies

Maastricht Journal of European and Comparative Law

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Research article

First published 2003-6

Strategic Responses of Pharmaceutical Companies and Healthcare Organisations to Maintain Competitive Advantage in the Cataract Market

Georgios Labiris, Georgios Papadopoulis, Andreas Petounis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2004-4

The Need for a New Go-to-Market Strategy in Europe: How to Survive and Thrive in the New More Complex Healthcare Marketplace

Robert Wadman, Rodrigo Hütt

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-11

A segmentation approach to patient health intervention

Michael Sanky, Paul D Berger, Bruce D Weinberg

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2015-11

The “5 Horsemen of the Apothecary”: Lessons to be learned by the top pharmaceutical performers for 2014–2009

Bill Trombetta

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2002-12

Strategic Responses to Market Changes

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2014-5

Do medical device companies understand orthopaedic surgeons? An analysis of factors affecting purchasing in Europe

Wesley Portegies, Frank Waaga

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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