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1-3 of 3 results for Harmonious brand passion

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Select article: Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

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Research article

First published 2022-10-12

Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Select article: I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion

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Research article

First published 2025-7

I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion

Vivek Pani Gumparthi, Vamsidhar Ambatipudi, Amandeep Singh Narang

Business Perspectives and Research

Select article: Discordant fandom and global football brands: ‘Let the people sing’

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Research article

First published 2017-11

Discordant fandom and global football brands: ‘Let the people sing’

Paul Hewer, Martin Gannon, Renzo Cordina

Journal of Consumer Culture

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