Sage Journals: Discover world-class research

Open access

Research article

First published 2025-10

Understanding the Drivers of Sustainable Consumption in China: Role of Green Self-Identity,Subjective Norm,and Demographics

Byoungsoo Kim, Daekil Kim

Sage Open

Retricted access

Research article

First published 2025-4

Is Sustainability a Liability? Green Marketing and Consumer Beliefs About Eco-Friendly Products

Alexander Chernev, Sean Blair, Ulf Böckenholt [...]

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2008-10

Roundtable: Green Labeling,Are products tagged “eco-friendly” really environmentally correct?

Sustainability and Climate Change

Retricted access

Research article

First published 2009-6

In the Green: Almost Extinct,The shift to enviro-friendly products means the end for some everyday items

Sustainability and Climate Change

Retricted access

Research article

First published 2020-3

Models for Predicting Sustainable Durable Products Consumption Behaviour: A Review Article

Amitabha Ghose, Bibhas Chandra

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2014-6

Green Marketing: Development of Construct and Its Evolution

Vishal Kumar Laheri, Hamendra Dangi, Anupama Vohra

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2012-9

Double Standard: The Role of Environmental Consciousness in Green Product Usage

Ying-Ching Lin, Chiu-chi Angela Chang

Journal of Marketing

Open access

Research article

First published 2023-04

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

K Pradeep Reddy, Venkateswarlu Chandu, Sambhana Srilakshmi [...]

International Journal of Engineering Business Management

Retricted access

Research article

First published 2021-11

Green Advertising for the Sustainable Luxury Market

Dong Jae (Jay) Lim, Nara Youn, Hyo Jin Eom

Australasian Marketing Journal

Retricted access

Research article

First published 2020-8

Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach

Mayank Pant, Amarpreet Singh Virdi, D. S. Chaubey

Global Business Review

Search results