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Research article

First published 2021-3

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Subburaj Alagarsamy, Sangeeta Mehrolia, Sonia Mathew

Vision: The Journal of Business Perspective

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Research article

First published 2025-12

Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

Kajul Bharti, Richa Agarwal, Akshay Kumar Satsangi

Jindal Management Journal

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Research article

First published 2021-6

Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

Nombulelo Dilotsotlhe, Helen Inseng Duh

Social Marketing Quarterly

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Research article

First published 2019-6

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Paradigm: A Management Research Journal

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Research article

First published 2010-10

Exploring Consumer Perceptions of Green Restaurants in the US

Franziska Schubert, Jay Kandampully, David Solnet [...]

Tourism and Hospitality Research

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Research article

First published 2011-11

A Study on Green Advertisement and its Impact on Consumer Purchase Intention

Utkal Khandelwal, Naval Bajpai

Journal of Creative Communications

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Research article

First published 2017-1

Consumers' Attitude in Green Purchasing

Ravi Kumar Goriparthi, Moses Tallapally

FIIB Business Review

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Research article

First published 2020-4

The demographic impact of consumer green purchase intention toward Green Hotel Selection in China

Lei Wang, Philip PW Wong, Elangkovan A Narayanan

Tourism and Hospitality Research

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Research article

First published 2016-12

Green Purchasing Behaviour of Young Indian Consumers: An Exploratory Study

S.M. Fatah Uddin, Mohammed Naved Khan

Global Business Review

Open access

Research article

First published 2026-1

Understanding Young Consumers’ Interaction with Recycled Packaging: Strategic Insights for Green Marketing Communication

Tuan Hai Nguyen

Sage Open

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