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Research article

First published 2012-11

Generation Y Consumers

Robert J. Harrington, Michael C. Ottenbacher, Ann Staggs [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2019-12

Green Consumer Behavior: The Case of Czech Consumers of Generation Y

Přemysl Průša, Tomáš Sadílek

Social Marketing Quarterly

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Research article

First published 2015-10

Consumer preferences of Generation Y

Martinette Kruger, Melville Saayman

Journal of Vacation Marketing

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Research article

First published 2021-11

Why Do Generation Y Consumers Adopt Online Luxury Technologies: A Values Approach

Irem Eren Erdogmus, Gülsu Eskiyenentürk, Melisa Karakaya Arslan

Australasian Marketing Journal

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Research article

First published 2006-3

Media Preferences of Action Sports Consumers: Differences between Generation X and Y

Gregg Bennett, Michael Sagas, Windy Dees

Sport Marketing Quarterly

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Research article

First published 2009-10

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton

Clothing and Textiles Research Journal

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Research article

First published 2019-1

Personal and In-store Factors Influencing Impulse Buying Behavior among Generation Y Consumers of Small Cities

Mudassir Husnain, Bushra Rehman, Fauzia Syed [...]

Business Perspectives and Research

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Research article

First published 2024

Decoding Gen Y Online Shopping Patterns: A Model-based Study

Shivam Sakshi, Yuhui Gao, Sudhir Rana [...]

Vision: The Journal of Business Perspective

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Research article

First published 2019-12

Antecedents of Adoption of Mobile Banking by the Generation Y Consumers

Sreelakshmi C C, Sangeetha K Prathap

Prajnan: Journal of Banking and Financial Management

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Research article

First published 2013-5

Travel Decision Making

Sarah Gardiner, Ceridwyn King, Debra Grace

Journal of Travel Research

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