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Articles (82)

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1-10 of 82 results for Franchise branding

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Select article: A Multiple Case Analysis of Franchised Co-Branding

Retricted access

Research article

First published 2007-12

A Multiple Case Analysis of Franchised Co-Branding

Owen Wright, Lorelle Frazer

Australasian Marketing Journal

Select article: The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

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Research article

First published 1998-5

The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

Yae Sock Roh

Journal of Hospitality & Tourism Research

Select article: Building the Netflix Brand: Franchise Logic,Authorship,and Distinction in the Promotion of Stranger Things

Open access

Research article

First published 2025-9

Building the Netflix Brand: Franchise Logic,Authorship,and Distinction in the Promotion of Stranger Things

Filipa Antunes

Television & New Media

Select article: Brand equity protection and new geographic dynamics evidence from franchising in Brazil

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Research article

First published 2021-9

Brand equity protection and new geographic dynamics evidence from franchising in Brazil

Muriel Fadairo, Joseph Kaswengi, Cintya Lanchimba [...]

Recherche et Applications en Marketing (English Edition)

Select article: Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue

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Research article

First published 2004-05

Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue

John W. O’Neill, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Can Encroachment Benefit Hotel Franchisees?

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Research article

First published 2022-3

Can Encroachment Benefit Hotel Franchisees?

TI Tongil Kim, Sandy D. Jap

Journal of Marketing

Select article: Using Websites to Recruit Franchisee Candidates

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Research article

First published 2018-5

Using Websites to Recruit Franchisee Candidates

Begoña López-Fernández, Rozenn Perrigot

Journal of Interactive Marketing

Select article: Hotel Brand Strategy

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Research article

First published 2010-2

Hotel Brand Strategy

John W. O'Neill, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Quick-Service Restaurants of the 21 St Century: an Analytical Review of Macro Factors

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Review article

First published 1993-11

Quick-Service Restaurants of the 21 St Century: an Analytical Review of Macro Factors

H.G. Parsa, Mahmood A. Khan

Journal of Hospitality & Tourism Research

Select article: Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

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Research article

First published 2018-10

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Brett Hollenbeck

Journal of Marketing Research

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