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Research article

First published 2020-12

External Reference Pricing and Parallel Imports of Pharmaceuticals: A Policy Comparison

Foad Iravani, Hamed Mamani, Emisa Nategh

Production and Operations Management

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Research article

First published 2018-11

The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

Choongbeom Choi, Anna S. Mattila

Journal of Travel Research

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Research article

First published 2008-11

The effects of reference prices on bidding behavior in interactive pricing mechanisms

Agnieszka Wolk, Martin Spann

Journal of Interactive Marketing

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Research article

First published 1999-3

Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues

Abhijit Biswas, Chris Pullig, Balaji C. Krishnan [...]

Journal of Public Policy & Marketing

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Research article

First published 2018-5

Reference Price and Its Asymmetric Effects on Price Evaluations: The Moderating Role of Gender

Choongbeom Choi, Sung Jun Joe, Anna S. Mattila

Cornell Hospitality Quarterly

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Research article

First published 2025-3

An Examination of the Impact of Ticket Reference Price on Fairness Perceptions for Sport Consumers: Assessing the Influence of Self-Construal

Deukmook Bae, Stephen L. Shapiro

Sport Marketing Quarterly

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Announcement

First published 2000-5

An Investigation of Reference Price Segments

Tridib Mazumdar, Purushottam Papatla

Journal of Marketing Research

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Research article

First published 2009-6

Definition,Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research

Marine Le Gall-Ely

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2010-10

The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein [...]

Journal of Marketing Research

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Research article

First published 2005-2

Shipping charges and shipping-charge skepticism: Implications for direct marketers’ pricing formats

Robert M. Schindler, Maureen Morrin, Nada Nasr Bechwati

Journal of Interactive Marketing

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