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Articles (133)

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1-10 of 133 results for External Market Orientation

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Select article: A Balanced Approach towards Market Orientation

Free access

Research article

First published 2013-7

A Balanced Approach towards Market Orientation

Gurjeet Kaur, R D Sharma, Nitasha Seli

Vikalpa: The Journal for Decision Makers

Select article: Strategic Profiles and Performance: An Empirical Test of Select Key Propositions

Retricted access

Research article

First published 1991-06

Strategic Profiles and Performance: An Empirical Test of Select Key Propositions

Peter Wright, Mark Kroll, Peng Chan [...]

Journal of the Academy of Marketing Science

Select article: Achieving Strategic Intent through Corporate Venturing

Retricted access

Research article

First published 2009-11

Achieving Strategic Intent through Corporate Venturing

Richard Tunstall, Clair Jordain, Luke Pittaway [...]

The International Journal of Entrepreneurship and Innovation

Select article: Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

Retricted access

Research article

First published 1994-1

Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

Stanley F. Slater, John C. Narver

Journal of Marketing

Select article: Pursuing Venture Growth Through External Participation Among Entrepreneurs in the Philippines: Evidence from the Global Entrepreneurship Monitor

Retricted access

Research article

First published 2024-7

Pursuing Venture Growth Through External Participation Among Entrepreneurs in the Philippines: Evidence from the Global Entrepreneurship Monitor

John Paolo R. Rivera, Brian C. Gozun

Journal of Entrepreneurship and Innovation in Emerging Economies

Select article: An Empirical Analysis of Mid-Career Managers' Adaptive-Innovative Cognitive Styles and Task Orientations in Three Countries

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Research article

First published 1990-12

An Empirical Analysis of Mid-Career Managers' Adaptive-Innovative Cognitive Styles and Task Orientations in Three Countries

Gordon R. Foxall

Psychological Reports

Select article: The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms

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Research article

First published 1997-10

The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms

Richard C. Becherer, John G. Maurer

Entrepreneurship Theory and Practice

Select article: Strategic Orientation: Market Changer or Market Defender?

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Research article

First published 2023-3

Strategic Orientation: Market Changer or Market Defender?

Steven Dahlquist, Kevin Lehnert

Journal of Macromarketing

Select article: Perceived Environmental Turbulence and Its Effect on Selected Entrepreneurship,Marketing,and Organizational Characteristics in Industrial Firms

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Research article

First published 1991-01

Perceived Environmental Turbulence and Its Effect on Selected Entrepreneurship,Marketing,and Organizational Characteristics in Industrial Firms

Duane Davis, Michael Morris, Jeff Allen

Journal of the Academy of Marketing Science

Select article: The role of Organizational factors in the Adoption and Sophistication of database marketing in the UK Financial Services Industry

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Research article

First published 1996-2

The role of Organizational factors in the Adoption and Sophistication of database marketing in the UK Financial Services Industry

Keith Fletcher, George Wright, Caroline Desai

Journal of Interactive Marketing

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