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Research article

First published 1979-04

Computer-Assisted Instruction for the Basic Marketing Course: a Student Evaluation

Jim L. Grimm, Steven J. Skinner, O.C. Ferrell

Journal of Marketing Education

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Research article

First published 1989-08

The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations

David J. Ortinau, Alan J. Bush, Robert P. Bush [...]

Journal of Marketing Education

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Research article

First published 2019-10

Closed-Course Human Factors Evaluation of Marking and Marker Visibility

Timothy P. Barrette, Adam M. Pike

Transportation Research Record: Journal of the Transportation Research Board

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Other

First published 2019-10

Discussion of “Closed-Course Human Factors Evaluation of Marking and Marker Visibility” by Barrette and Pike

John D. Bullough

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1999-12

Implementing an Interdisciplinary Marketing/Engineering Course Project: Project Format,Preliminary Evaluation,and Critical Factor Review

Deborah Skinner, Kim Mckeage, R. M. Seymour [...]

Journal of Marketing Education

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Other

First published 2019-10

Response to Bullough Discussion of “Closed-Course Human Factors Evaluation of Marking and Marker Visibility” by Barrette and Pike

Timothy P. Barrette, Adam M. Pike

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2006-08

Student Attitudes Toward College Courses: An Examination of Influences and Intentions

James M. Curran, Deborah E. Rosen

Journal of Marketing Education

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Research article

First published 2018-3

Using New Case Studies for Evaluation of Marketing Student’s Academic Performance

Jaydeep Mukherjee

Vision: The Journal of Business Perspective

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Research article

First published 1985-12

Measuring Readability Levels of Undergraduate Marketing Textbooks

F. Kelly Shuptrine, Donald R. Lichtenstein

Journal of Marketing Education

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Research article

First published 2016-12

The Use of Collaborative Midterm Student Evaluations to Provide Actionable Results

Ann Veeck, Kelley O’Reilly, Amy MacMillan [...]

Journal of Marketing Education

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