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1-10 of 51 results for Emotional consumer-brand relationship

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Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

Select article: Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

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Research article

First published 2017-6

Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Imene Becheur, Oula Bayarassou, Hela Ghrib

Global Business Review

Select article: Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

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Research article

First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

Select article: Service Brand Relationship Quality

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Research article

First published 2015-2

Service Brand Relationship Quality

Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Service Research

Select article: Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

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Research article

First published 2023

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika, Rajan Yadav

FIIB Business Review

Select article: How Does Brand Pride Help Consumers Take the Right Decisions?

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Research article

First published 2022

How Does Brand Pride Help Consumers Take the Right Decisions?

Sana Arshad, Asmat-Nizam Abdul-Talib

Global Business Review

Select article: Is this love that I’m feelin’?

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Research article

First published 2019-11

Is this love that I’m feelin’?

Salim Moussa

International Journal of Market Research

Select article: Do You Love Me,or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

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Research article

First published 2025-7

Do You Love Me,or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

Paula Rodrigues, Ana Sousa, Ana Pinto Borges

Journal of Creative Communications

Select article: Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

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Research article

First published 2009-10

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton

Clothing and Textiles Research Journal

Select article: From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities

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Research article

First published 2025-5

From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities

Simra Mujahid, Sujata Khandai

Journal of Creating Value

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