You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (93)

Journals (0)

1-10 of 93 results for Emotional Brand Positioning

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Brand Emotional Credibility: Effects of Mixed Emotions about Branded Products with Varying Credibility

Retricted access

Research article

First published 2013-10

Brand Emotional Credibility: Effects of Mixed Emotions about Branded Products with Varying Credibility

Antonio Mileti, M. Irene Prete, Gianluigi Guido

Psychological Reports

Select article: The presentation of brand personality in English-Chinese brand name translation

Retricted access

Research article

First published 2019-1

The presentation of brand personality in English-Chinese brand name translation

Ying Cui

International Journal of Market Research

Select article: Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Retricted access

Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Select article: Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Retricted access

Research article

First published 2017-6

Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Imene Becheur, Oula Bayarassou, Hela Ghrib

Global Business Review

Select article: Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

Retricted access

Research article

First published 2009-08

Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

Yong-Ki Lee, Ki-Joon Back, Jin-Young Kim

Journal of Hospitality & Tourism Research

Select article: The Linguistics of Social Media: Communication of Emotions and Values in Sport

Retricted access

Research article

First published 2016-12

The Linguistics of Social Media: Communication of Emotions and Values in Sport

Christopher Lee, Lynn Kahle

Sport Marketing Quarterly

Select article: The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Retricted access

Research article

First published 2015-11

The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Eunjin Kwon, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Retricted access

Research article

First published 2026

Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Liem Viet Ngo, Xuan-Doanh Nguyen-Le, Trang Thi-Thuy Duong [...]

Australasian Marketing Journal

Select article: “This Is What Was Birthed”

Retricted access

Research article

First published 2015-7

“This Is What Was Birthed”

Dara Persis Murray

Journal of Communication Inquiry

Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Retricted access

Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

1
2
3
•••
10
10 / page

Article type

Publication date

Subjects

Access