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Research article

First published 2004-12

The Role of Consumer Agency in the Globalization Process in Emerging Markets

Giana M. Eckhardt, Humaira Mahi

Journal of Macromarketing

Open access

Research article

First published 2024-12

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Onur Osmanoglu, Ayşegül Özsomer, Gunes Biliciler

Journal of International Marketing

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Research article

First published 2012-1

Credit Scoring,Risk,and Consumer Lendingscapes in Emerging Markets

Dawn Burton

Environment and Planning A: Economy and Space

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Research article

First published 2026

Symbols,Sustainability and Consumer Responsibility: Investigating Consumer Responses to Waste Disposal and Recycling Labels in an Emerging Market

Stephen I. Ukenna, Okon M. Thompson, Anayo D. Nkamnebe

Global Business Review

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Research article

First published 2025-7

Tackling false advertising and strengthening consumer protection in emerging economies

Zhi-xing Xu, Ying Zhu, Song Yang

Journal of General Management

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Research article

First published 2021

Differences in antibiotic prescriptions between direct-to-consumer telehealth and telehealth in the emergency department

Peter Yao, Kriti Gogia, Sunday Clark [...]

Journal of Telemedicine and Telecare

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Research article

First published 2015-6

Cross-National Differences in Consumer Satisfaction: Mobile Services in Emerging and Developed Markets

Forrest V. Morgeson, Pratyush Nidhi Sharma, G. Tomas M. Hult

Journal of International Marketing

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Research article

First published 2017-9

Business models to serve low-income consumers in emerging markets

Jaqueline Pels, Jagdish N. Sheth

Marketing Theory

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Research article

First published 2009-11

The Emergence of Business-to-Consumer E-Commerce

Chanchai Tangpong, Muhammad Islam, Nongkran Lertpittayapoom

Journal of Leadership & Organizational Studies

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Research article

First published 2010-10

The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts

Donna L. Hoffman, Praveen K. Kopalle, Thomas P. Novak

Journal of Marketing Research

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