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Case report

First published 2025-9

Zyne: Growth Pangs in a Commoditized Market

Vajjhala Venkata Gopal, Harisankar Muralidharan, K S Venugopal Rao [...]

Asian Journal of Management Cases

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Other

First published 1997-06

Modeling and Simulation of a Hierarchical,Distributed,Dynamic Inventory Management Scheme

Ling-Rong Chen, Sumit Ghosh

SIMULATION

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Case report

First published 2026-3

Service Sales Corporation: The Wholesale Challenge

Muhammad Luqman Awan

Asian Journal of Management Cases

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Research article

First published 2019-6

Optimal Media Mix for IEC Campaigns Using Fuzzy Linguistic Genetic Algorithm: A Study of Swachh Bharat Abhiyan (Clean India Mission)

Manu Sharma, Sudhanshu Joshi

Journal of Operations and Strategic Planning

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Case report

First published 2022-3

Entrepreneurship and Innovation in the Bakery Industry: A Case Study of Ganesh Bakery

Mokhalles M. Mehdi, Sandip Rakshit, Tridib Ranjan Sarma [...]

FIIB Business Review

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Research article

First published 2019-3

Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects

Hannah S. Lee, David A. Griffith

Journal of Marketing

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Research article

First published 2012-5

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Jill Avery, Thomas J. Steenburgh, John Deighton [...]

Journal of Marketing

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Research article

First published 2009-3

Practices and Performance of Small Retail Stores in Developing Economies

Tomasz Lenartowicz, Sridhar Balasubramanian

Journal of International Marketing

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Research article

First published 2021-8

Green Purchasing by Wine Retailers: Roles of Individual Values,Competences and Organizational Culture

Mark A. Bonn, Yongsung Chun, Joanne Jung-Eun Yoo [...]

Cornell Hospitality Quarterly

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Research article

First published 2011-9

Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?

Richard A. Gooner, Neil A. Morgan, William D. Perreault

Journal of Marketing

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