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Research article

First published 2014-11

So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements

Thuthi Gunawardena, Martin K.J. Waiguny

Australasian Marketing Journal

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Research article

First published 2014-11

Torsten Martiny-Huenger, Peter M. Gollwitzer, Gabriele Oettingen

Social Psychological and Personality Science