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Retricted access

Research article

First published 2020-9

Recollections: Dr. Robert F. Lusch

Rajan Varadarajan

Journal of Macromarketing

Retricted access

Research article

First published 1983-1

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

Marsha L. Richins

Journal of Marketing

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Research article

First published 2004-1

Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”

Ruth N. Bolton

Journal of Marketing

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Other

First published 2004-05

The Four Service Marketing Myths

Stephen L. Vargo, Robert F. Lusch

Journal of Service Research

Retricted access

Research article

First published 2014-1

How do Europeans travel in Australia? Examining cultural convergence in travel behaviour

Birgit Muskat, Matthias Muskat, Alice Richardson

Journal of Vacation Marketing

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Editorial

First published 1993-2

The Future of Research in Marketing: Marketing Science

Frank M. Bass

Journal of Marketing Research

Retricted access

Research article

First published 2021-7

What Is “Authoritarian” About Authoritarian Capitalism? The Dual Erosion of the Private–Public Divide in State-Dominated Business Systems

Dorottya Sallai, Gerhard Schnyder

Business & Society

Retricted access

Editorial

First published 2025-1

Marketing to End War,Create Peace,and Enhance Sustainable Well-Being: Introduction to the Special Issue

Clifford J. Shultz, José Antonio Rosa, Alan J. Malter

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2007-5

Customizing customization: A conceptual framework for interactive personalization

Gaetano Nino Miceli, Francesco Ricotta, Michele Costabile

Journal of Interactive Marketing

Open access

Research article

First published 2026

The Roles of Social Class,Need for Differentiation,and Moral Identity Symbolization in Increasing Cultured Meat Acceptance

Irsa Wafiatul Qisthi, Tabitha S. Thomas, Rafi M. M. I. Chowdhury [...]

Journal of Macromarketing

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