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Retricted access

Research article

First published 2014-2

Responses to alternative forms of efficacy descriptions in direct-to-consumer pharmaceutical communications

Joel J Davis, Sandra M Isaacson

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2002-1

The Pharmaceutical Industry — A key Partner in Providing Information to the Patient and a Key Player in the European Debate on Direct to Consumer Communication

Magnus Jaderberg

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2012-11

Content analysis of efficacy descriptions on branded pharmaceutical websites

Joel J Davis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Free access

Research article

First published 2012-3

Spin your science into gold: direct to consumer marketing within social media platforms

David Egilman, Nicholas M. Druar

WORK: A Journal of Prevention,Assessment & Rehabilitation

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Other

First published 2007-1

A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements

Jennifer L. Stotka, Matthew D. Rotelli, Sherie A. Dowsett [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2014-11

Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context: A structural equation modeling approach

Avadhut Arun Patwardhan, Neeraj Pandey, SM Dhume

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2008-3

Pharmaceutical Branding: ‘To Brand or Not to Brand’

Stephen Griffiths

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2019-2

The Universal Patient Language: A set of resources and tools to design patient communications that support better health literacy

Susan Bartlett, Christopher Dezii, Kimberly Sandt

Information Services and Use

Retricted access

Research article

First published 1996-3

Patterns in Direct-to-Consumer Prescription Drug Print Advertising and Their Public Policy Implications

Martin S. Roth

Journal of Public Policy & Marketing

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