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Research article

First published 1996-1

Direct-to-Consumer Advertising and Consumer Prescription Prices

Steven W. Kopp

Therapeutic Innovation & Regulatory Science

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Research article

First published 2015-2

Direct-to-consumer advertising and the role of hope

Marjorie Delbaere, Erin Willis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 1998-1

Consumer Preferences for Drug Information after Direct-to-Consumer Advertising *

William R. Doucette, Jon C. Schommer

Therapeutic Innovation & Regulatory Science

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Research article

First published 2009-12

The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs

Adam Atherly, Paul H. Rubin

Medical Care Research and Review

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Research article

First published 2011-4

Direct-to-Consumer Advertising: Exposure,Behavior,and Policy Implications

Susan D. Myers, Marla B. Royne, George D. Deitz

Journal of Public Policy & Marketing

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Other

First published 2007-1

Direct-to-Consumer Advertising of Prescription Medicines: A Systematic Review of the Evidence from the Perspective of the Consumer

Michael Harker, Debra Harker

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 1999-1

Consumer Retention of Risk Information from Direct-To-Consumer Advertising

Donald L. Sullivan, Jon C. Schommer, Stephen W. Birdwell

Therapeutic Innovation & Regulatory Science

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Research article

First published 2009-9

Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility

Siva Muthaly, Hong-Youl Ha, Jing Ping Yeo [...]

International Area Studies Review

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Research article

First published 2004-11

Direct-to-Consumer Advertising of Prescription Drugs: Emerging Legal and Regulatory Issues

Martha M. Rumore

Hospital Pharmacy

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Research article

First published 2015-7

Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements

Helen W. Sullivan, Amie C. O’Donoghue, Kathryn J. Aikin

Therapeutic Innovation & Regulatory Science

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