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1-3 of 3 results for Digital content marketing (DCM)

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Select article: Digital content marketing as a catalyst for e-WOM in food tourism

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Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Select article: From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

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Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

Select article: Digital Content Marketing's Role in Fostering Consumer Engagement,Trust,and Value: Framework,Fundamental Propositions,and Implications

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Research article

First published 2019-2

Digital Content Marketing's Role in Fostering Consumer Engagement,Trust,and Value: Framework,Fundamental Propositions,and Implications

Linda D. Hollebeek, Keith Macky

Journal of Interactive Marketing

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