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Destination mascot characteristics
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Select article: How the characteristics of destination mascots build the affective destination image: The mediating role of emotional value and destination intimacy
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Research article
First published 2025
How the characteristics of destination mascots build the affective destination image: The mediating role of emotional value and destination intimacy
Xiaohong Wu
,
Ivan Ka Wai Lai
,
Qinglin Deng
Journal of Vacation Marketing
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, Ivan Ka Wai Lai, Qinglin Deng
