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1-3 of 3 results for Deal-prone buyer

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Select article: Buying Brands at Both Regular Price and on Promotion over Time

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Research article

First published 2017-11

Buying Brands at Both Regular Price and on Promotion over Time

John Scriven, Maria Clemente, John Dawes [...]

Australasian Marketing Journal

Select article: Are Generics Buyers Deal-Prone? On a Relationship Between Generics Purchase and Deal-Proneness

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Research article

First published 1985-01

Are Generics Buyers Deal-Prone? On a Relationship Between Generics Purchase and Deal-Proneness

Ken Kono

Journal of the Academy of Marketing Science

Select article: The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

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Research article

First published 1987-10

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing

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