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First published 2000-1

Attitudinal Dimensions that Determine Pharmacists' Decisions to Support DTCA of Prescription Medication

Shane Paul Desselle, Ratender Aparasu

Therapeutic Innovation & Regulatory Science

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Research article

First published 2010-9

Messages and Medical Behaviors: DTCA's Influence on Healthcare Consumer Thinking and Doing,and How We Can Help

Christopher B. Mayhorn, Richard C. Goldsworthy

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2015-5

Direct-to-physician and direct-to-consumer advertising: Time to have stringent regulations

S. Kannan, S. Gowri, V. Tyagi [...]

International Journal of Risk & Safety in Medicine

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First published 2005-1

Examination of the Relationship between Direct-to-Consumer Advertising Expenditure and Price

Radhika Anantharaman, Anju Parthan, Marv Shepherd

Therapeutic Innovation & Regulatory Science

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Other

First published 2007-1

Direct-to-Consumer Advertising of Prescription Medicines: A Systematic Review of the Evidence from the Perspective of the Consumer

Michael Harker, Debra Harker

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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First published 2004-1

Promotion,Information and Advertising: Why Increasingly Blurred Boundaries do not Benefit the Public

Jackie Glatter

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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First published 1999-1

Consumer Retention of Risk Information from Direct-To-Consumer Advertising

Donald L. Sullivan, Jon C. Schommer, Stephen W. Birdwell

Therapeutic Innovation & Regulatory Science

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Other

First published 2007-1

Physicians' Attitudes toward Direct-to-Consumer Prescription Drug Marketing

Michael Friedman, James Gould

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-2

Concerns about Prozac and direct-to-consumer advertising of prescription drugs

Virginia L. Fenter

International Journal of Risk & Safety in Medicine

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