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Research article

First published 2007-02

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Jisu Huh, Rita Langteau

Communication Research

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Review article

First published 2007-10

Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications

William J. Vigilante, Christopher Mayhorn, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2008-6

Aging Consumers and Drug Marketing: Senior Citizens' Views on DTC Advertising,the Medicare Prescription Drug Programme and Pharmaceutical Retailing

Mathew Joseph, Deborah F. Spake, Dana Moffett Godwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2010-9

Use of Information Sources Referenced in and Attitudes about Televised DTC Prescription Drug Advertisements

Soyun Kim, Christopher B. Mayhorn, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2009-1

Beyond Content Analysis: Assessing Fair Balance in DTC Pharmaceutical Advertising

Joel J. Davis, Aimee Meader

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Review article

First published 2018-1

Evaluation of Risk Versus Benefit Information in Direct-To-Consumer (DTC) Prescription Drug Television Advertisements

Germin Fahim, Michael Toscani, Joseph A. Barone [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2004-12

The Information Utility of DTC Prescription Drug Advertising

Jisu Huh, Denise E. DeLorme, Leonard N. Reid

Journalism & Mass Communication Quarterly

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Research article

First published 2005-7

The Effect of Manufacturer-to-Consumer Prescription Drug Advertisements: An Exploratory Investigation

Mathew Joseph, George Stone, Jill Haper [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-1

Danes' Awareness of and Attitude towards Direct-To-Consumer Advertising (DTC-A) of Prescription Drugs: A Quantitative Survey of 3,000 Respondents

Joakim Rehne, Møldrup Claus

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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