Sage Journals: Discover world-class research

Retricted access

Research article

First published 2009-1

Beyond Content Analysis: Assessing Fair Balance in DTC Pharmaceutical Advertising

Joel J. Davis, Aimee Meader

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2007-02

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Jisu Huh, Rita Langteau

Communication Research

Retricted access

Research article

First published 2009-1

Urban Senior Citizens' versus Rural Consumers' Views of DTC Advertising: A Preliminary Investigation

Deborah F. Spake, Mathew Joseph, R. Zachary Finney

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2004-12

The Information Utility of DTC Prescription Drug Advertising

Jisu Huh, Denise E. DeLorme, Leonard N. Reid

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2010-4

Message Framing and the Effectiveness of DTC Advertising: The Moderating Role of Subjective Product Knowledge

Kenneth Kim, Jin Seong Park

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Review article

First published 2007-10

Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications

William J. Vigilante, Christopher Mayhorn, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 2010-9

Use of Information Sources Referenced in and Attitudes about Televised DTC Prescription Drug Advertisements

Soyun Kim, Christopher B. Mayhorn, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 2004-10

The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:

Jisu Huh, Denise E. Delorme, Leonard N. Reid

Communication Research

Retricted access

Research article

First published 2008-6

Aging Consumers and Drug Marketing: Senior Citizens' Views on DTC Advertising,the Medicare Prescription Drug Programme and Pharmaceutical Retailing

Mathew Joseph, Deborah F. Spake, Dana Moffett Godwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Review article

First published 2001-10

Direct-to-Consumer (DTC) Advertising of Prescription Medications on the World Wide Web: Assessing the Communication of Risks

William J. Vigilante, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Search results