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Articles (163)

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1-10 of 163 results for DIRECT MARKET CHANNELS

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Select article: Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing

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Research article

First published 2014-9

Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing

Donald J. Lund, Detelina Marinova

Journal of Marketing

Select article: Expanding to direct channel: Market coverages as entry barrier

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Research article

First published 2003-2

Expanding to direct channel: Market coverages as entry barrier

S. Chan Choi

Journal of Interactive Marketing

Select article: Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives

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Research article

First published 2000-9

Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives

George R. Milne, Andrew J. Rohm

Journal of Public Policy & Marketing

Select article: The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

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Research article

First published 2016-11

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

Chun-Wei Chang, Jonathan Z. Zhang

Journal of Interactive Marketing

Select article: The new direct marketing channel: A baseline descriptive study of 1-900 telephone users

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Research article

First published 1994-8

The new direct marketing channel: A baseline descriptive study of 1-900 telephone users

Jerrold L. Stark

Journal of Interactive Marketing

Select article: INVENTORY RATIONING AND SHIPMENT FLEXIBILITY ALTERNATIVES FOR DIRECT MARKET FIRMS

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Research article

First published 2002-12

INVENTORY RATIONING AND SHIPMENT FLEXIBILITY ALTERNATIVES FOR DIRECT MARKET FIRMS

KYLE D. CATTANI, GILVAN C. SOUZA

Production and Operations Management

Select article: Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

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Research article

First published 2012-5

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Jill Avery, Thomas J. Steenburgh, John Deighton [...]

Journal of Marketing

Select article: Brand Equity Management in a Multichannel,Multimedia Retail Environment

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Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

Select article: Direct marketing infrastructure

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Research article

First published 1988-2

Direct marketing infrastructure

Syed H. Akhter

Journal of Interactive Marketing

Select article: The Market Valuation of Internet Channel Additions

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Research article

First published 2002-4

The Market Valuation of Internet Channel Additions

Inge Geyskens, Katrijn Gielens, Marnik G. Dekimpe

Journal of Marketing

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