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1-5 of 5 results for Cyber brand

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Select article: Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

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Research article

First published 2011-8

Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Select article: Nonprice antecedents of consumer preference for cyber and extension brands

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Research article

First published 2007-2

Nonprice antecedents of consumer preference for cyber and extension brands

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

Select article: Cyber Racism Toward Black Athletes: A Critical Race Analysis of TexAgs.com Online Brand Community

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Research article

First published 2021-12

Cyber Racism Toward Black Athletes: A Critical Race Analysis of TexAgs.com Online Brand Community

Kristi F. Oshiro, Anthony J. Weems, John N. Singer

Communication & Sport

Select article: Analysis of cybersecurity threats to ships in maritime transportation and optimal system design on ships

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Research article

First published 2026

Analysis of cybersecurity threats to ships in maritime transportation and optimal system design on ships

Özkan Uğurlu, Barış Aydın, Ali Yasin Kaya [...]

Proceedings of the Institution of Mechanical Engineers,Part M: Journal of Engineering for the Maritime Environment

Select article: Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement

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Research article

First published 2004-06

Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement

Christopher D. Hopkins, Mary Anne Raymond, Anu Mitra

Marketing Theory

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