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1-10 of 1391 results for Customer targeting

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Select article: Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting

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Research article

First published 2018-4

Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting

Reeti Agarwal

Global Business Review

Select article: Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

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Research article

First published 2017-6

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

Eva Ascarza, Peter Ebbes, Oded Netzer [...]

Journal of Marketing Research

Select article: Retention Futility: Targeting High-Risk Customers Might be Ineffective

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Research article

First published 2018-2

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Eva Ascarza

Journal of Marketing Research

Select article: Targeting Customers with Statistical and Data-Mining Techniques

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Research article

First published 2001-02

Targeting Customers with Statistical and Data-Mining Techniques

James H. Drew, D. R. Mani, Andrew L. Betz [...]

Journal of Service Research

Select article: A dynamic segmentation approach for targeting and customizing direct marketing campaigns

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Research article

First published 2006-8

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter [...]

Journal of Interactive Marketing

Select article: Mutual information and sensitivity analysis for feature selection in customer targeting: A comparative study

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Research article

First published 2019-2

Mutual information and sensitivity analysis for feature selection in customer targeting: A comparative study

Néstor Barraza, Sérgio Moro, Marcelo Ferreyra [...]

Journal of Information Science

Select article: A decision model for setting target levels in software quality function deployment to respond to rapidly changing customer needs

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Research article

First published 2012-3

A decision model for setting target levels in software quality function deployment to respond to rapidly changing customer needs

Zeynep Sener, E Ertugrul Karsak

Concurrent Engineering

Select article: Identifying target customer needs for a Master’s Degree Program in Industrial Engineering by conjoint analysis and Kano model

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Research article

First published 2023-5

Identifying target customer needs for a Master’s Degree Program in Industrial Engineering by conjoint analysis and Kano model

Naragain Phumchusri, Mookarin Thongoiam

Model Assisted Statistics and Applications

Select article: Targeting Future Customers: An Introductory Biobanking Course for Undergraduate Students of Life Sciences

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Research article

First published 2017-08

Targeting Future Customers: An Introductory Biobanking Course for Undergraduate Students of Life Sciences

Ahmed Samir Abdelhafiz, Merhan Ahmed Fouda, Shaimaa Ibrahim El-Jaafary [...]

Biopreservation and Biobanking

Select article: Targeting High Value Customers While under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm

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Research article

First published 2015-2

Targeting High Value Customers While under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm

Geng Cui, Man Leung Wong, Xiang Wan

Journal of Interactive Marketing

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