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Articles (212)

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1-10 of 212 results for Customer spend

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Select article: The Effect of Customer Satisfaction on Consumer Spending Growth

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Research article

First published 2010-2

The Effect of Customer Satisfaction on Consumer Spending Growth

Claes Fornell, Roland T. Rust, Marnik G. Dekimpe

Journal of Marketing Research

Select article: A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

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Research article

First published 2011-8

A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

Phillip E. Pfeifer, Anton Ovchinnikov

Journal of Interactive Marketing

Select article: Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

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Research article

First published 2018-2

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

Philip Mecredy, Malcolm J. Wright, Pamela Feetham

Australasian Marketing Journal

Select article: The Effect of Musical Style on Restaurant Customers' Spending

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Other

First published 2003-09

The Effect of Musical Style on Restaurant Customers' Spending

Adrian C. North, Amber Shilcock, David J. Hargreaves

Environment and Behavior

Select article: Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns

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Research article

First published 2012-9

Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns

Amanda B. Bower, James G. Maxham

Journal of Marketing

Select article: Do Handwritten Notes Benefit Online Retailers? A Field Experiment

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Research article

First published 2022-11

Do Handwritten Notes Benefit Online Retailers? A Field Experiment

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim

Journal of Interactive Marketing

Select article: With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

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Research article

First published 2019-5

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Raji Srinivasan, Nandini Ramani

Journal of Marketing

Select article: Minimal Custom Pack Design and Wide-Awake Hand Surgery: Reducing Waste and Spending in the Orthopedic Operating Room

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Research article

First published 2019-3

Minimal Custom Pack Design and Wide-Awake Hand Surgery: Reducing Waste and Spending in the Orthopedic Operating Room

Cassandra L. Thiel, Rafaela Fiorin Carvalho, Lindsay Hess [...]

HAND

Select article: No One Ever Made Money by Discouraging Their Customers from Spending It!

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Research article

First published 2003-10

No One Ever Made Money by Discouraging Their Customers from Spending It!

Bill Quain

Cornell Hospitality Quarterly

Select article: Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

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Research article

First published 2016-10

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Sungwook Min, Xubing Zhang, Namwoon Kim [...]

Journal of Marketing Research

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