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Research article

First published 2011-7

Using a 360° view of customers for segmentation

Sushant Khandelwal, Ashwin Mathias

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2021-7

The role of shopping mission in retail customer segmentation

Ondřej Sokol, Vladimír Holý

International Journal of Market Research

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Research article

First published 2023-10

Customer segmentation and ex ante fairness: A queueing perspective

Jian Liu, Yong‐Pin Zhou, Jian Chen

Production and Operations Management

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Research article

First published 2023-10-04

Customer segmentation research in marketing through clustering algorithm analysis

Yulan Zheng

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2026

Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach

Nitin Sachdeva, Neena Sondhi, Umesh Bamel [...]

Global Business Review

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Research article

First published 1992-09

Market Segmentation of Tuxedo Customers

Roxanna May, Soyeon Shim, Antigone Kotsiopulos

Clothing and Textiles Research Journal

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Research article

First published 1992-10

Segmenting Customers in Mature Industrial Markets

V. Kasturi Rangan, Rowland T. Moriarty, Gordon S. Swartz

Journal of Marketing

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Research article

First published 2001-10

Logistics Service Quality as a Segment-Customized Process

John T. Mentzer, Daniel J. Flint, G. Tomas M. Hult

Journal of Marketing

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Research article

First published 2018-1

First application of segmental trabecular metal cones in a custom-made revision tumor prosthesis of the knee: A technical note

Roslind Karolina Hackenberg, Jochen Nessler, Dietmar Pierre König

Technology and Health Care

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Research article

First published 2012-5

Measuring Brand Choice in the Older Customer Segment in Japan

Jaywant Singh, Francesca Dall'Olmo Riley, Chris Hand [...]

International Journal of Market Research

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