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1-4 of 4 results for Customer imitation behaviour

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Research article

First published 2015-7

Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Ashwini K. Awasthi, Sapna Choraria

Journal of Creative Communications

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Research article

First published 2011-3

Céline Jacob, Nicolas Guéguen, Gaëlle Boulbry

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-2

Sabrina Pei-Han Wong, Nicole Hartley, Alastair Tombs

Australasian Marketing Journal

Open access

Abstract

First published 2020-9

Arne Olbrich, Elmar Herbst, Christoph Domnick [...]

Orthopaedic Journal of Sports Medicine