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Research article

First published 2016-5

Key Skills for Crafting Customer Solutions Within an Ecosystem

Scott B. Friend, Avinash Malshe

Journal of Service Research

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Research article

First published 2011-3

Designing Solutions around Customer Network Identity Goals

Amber M. Epp, Linda L. Price

Journal of Marketing

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Research article

First published 2017-7

Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics

Nikolaos G. Panagopoulos, Adam A. Rapp, Jessica L. Ogilvie

Journal of Marketing

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Research article

First published 2026

Do More Services Lead to Better Buyer–Supplier Relationships? The Unintended Consequence of Manufacturing Firms Providing Customer Solutions

Wengao Huang, Zelong Wei, Yongchuan Bao [...]

Production and Operations Management

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Editorial

First published 2020-11

The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry

Edward U. Bond, Ad de Jong, Andreas Eggert [...]

Journal of Service Research

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Research article

First published 2005-1

Real Time Solutions for the Customers

A.K. Sinha

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2014-12

Product Customization via Starting Solutions

Christian Hildebrand, Gerald Häubl, Andreas Herrmann

Journal of Marketing Research

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Research article

First published 2016-5

How Business Customers Judge Solutions: Solution Quality and Value in Use

Emma K. Macdonald, Michael Kleinaltenkamp, Hugh N. Wilson

Journal of Marketing

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Research article

First published 2007-7

Rethinking Customer Solutions: From Product Bundles to Relational Processes

Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj

Journal of Marketing

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Research article

First published 2003-7

From Products to Solutions: Transforming how Companies Serve Customers

Mark Cerasale, Merlin Stone, Bryan Foss [...]

Metamorphosis: A Journal of Management Research

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